Brand Watch: Hugo Boss


Hugo Boss sticks to stunning, classic, yet safe clean lines in the latest Spring Summer Collection, titled “The Imaginary World of Beaton”.




Cecil Beaton, British costume designer and photographer, is hailed in this collection. Cecil Beaton is truly an icon to be inspired by, through his works on stage and in fashion. During his final years, his iconic pieces were auctioned off to interested buyers, to ensure that he had a monthly income to survive by.


Cecil Beaton for Vogue, 1948
Hugo Boss has taken inspiration from his photographic styling, as well as his monumental stage costumes while keeping to the original Hugo Boss vision of minimalistic simplicity. Although this can be interpreted as quite repetitive by many, every one of the outfits in this collection are filled with imploring details that are compelling and hard to miss. Essentially classic and unmistakably in keeping with the season, floral prints and colours are present in this collection. But attention must also be paid to the structured nature of the collection, showing silhouettes with an almost strict appeal.












Definitive wardrobe additions for the modern day woman, Hugo Boss pieces are best worn one at a time, both for casual Fridays as well as rest of the week.